Up-selling Psychotherapy: Are Therapists Even Allowed To Do That?

Up-selling is a term borrowed from the business world. While the concept seems counter-intuitive to a therapist salary, many of us are additionally small business owners. The fact that we are in a helping profession, doesn’t mean our psychotherapist salary doesn’t matter to us. We use our work in the helping field  to make a living, which is strangely complicated for private practice therapists. The amount we charge, if we slide our scale and for who and when and how much, if we charge for missed sessions or late cancellations, the frequency of sessions, and how long we see clients, all effect the therapeutic relationship as much as it effects our income. It often feels like a direct conflict, and because the field is inherently full of do-gooders, we almost compulsively err on the side of our clients pocket-books.

That is not necessarily bad, but sometimes, our paranoid fear that we might be putting our financial needs above the priorities of the work, result in failures to offer clients the clinical services they need. 

Here are some examples of how that looks.

Reasons People Want to Reduce/Quit Therapy

Here is what makes this even a tad bit more complicated. Resistance. Many contemporary therapist don’t like to think about clinical resistance, in part because in Freud’s day everything was considered resistance. But if the work we are doing with clients is deep work, then we are asking them to rummage around their unconscious, into memories and feelings that most of us avoid on a daily basis. When the work is the hardest, dread is a normative response to the idea of therapy.

When a client reports to me that they have decided to reduce therapy to every other week, or that they want to terminate therapy, the first thing I do is think about the last session. Did we tap into a particularly painful truth? Did they feel hurt, angry, overwhelmed by something that happened in the session? When they explain why they want to go to every week I listen very carefully to their words, extracting them from the concrete world and applying them to the realm of the unconscious. So if they say things like “I just cant afford to do this anymore” I try to hear that beyond concrete finances and hear the possibility they are frightened by implications of our work. If they say “I just don’t have the resources to pull this off” I wonder about the emotional toll our work is having. If they say “I don’t have the time for this” I hear the impatience in this nuanced work.

Now I don’t mean to say I don’t take things like financial needs into consideration. But there is still the question about what changed. And why every other week or terminating are the answer as opposed to maybe me sliding the scale and moving to 3 weeks on and 1 week off. Or if something big did indeed happen to compromise their finances, why aren’t they asking about possible group therapies? Same with the time issue. What changed? Why aren’t they interested in involving us in the conversation rather than having already decided what to do without consultation with their therapy partner?

We are Psychotherapy Ambassadors

Here is the thing. I believe in psychotherapy. A lot. I go to therapy and have for most of my adult life. It is a brilliant tool, like no other. When a client wants to reduce therapy to every other week, I know what they are going to lose and I don’t want that for them. I know what they are going to lose in a way they are unlikely to understand. It is my job to lay that out for them, to help them think about what the work looks like at every other week versus weekly. It is my job to help them understand what has happened that has stirred up resistance, or reluctance, or a kind of upset that is making them want to take some steps back from therapy.

Sometimes it is good for clients to terminate therapy. But usually, I know that way before my client does. I start to see it on the horizon and introduce it as a topic. Or at least, when the client brings it up, it sounds right. If someone brings it up out of the blue, sometimes I come to see it as resistance, but sometimes it is because they simply don’t know about the ways to make use of therapy. They may think that because they have some relief from their presenting issue, and no longer know what to talk about in sessions, that maybe they are done. I usually have a good sense of the different layers of work they might use therapy to work on in their lifetime. It is my job to help them know different ways they might want to use therapy, inviting them into the longer-term nuanced work.

A Therapists’ Salary Matters, But So Does the Relationship

I have lots of ways I protect myself from ever having to rely on any one client’s session fee. I work very hard to have a real savings account, have other sources of income, and more clients than I need to pay my bills. But even when this isn’t possible, I trust myself. I know that I care enough about the therapeutic relationship to not compromise it for money. I am not saying I do not make my livelihood my priority. I do: In the fee I charge, in my cancellation policies, and my sliding scale agreements. But I don’t worry that I am somehow going to strong-arm someone into being in therapy, or being in more therapy than they need, for money. If money mattered enough to sacrifice my integrity, I would have chosen a higher paying profession.

Smith is and analytically oriented psychotherapist with 25 years in practice. She is additional the  Founder/Director of Full Living: A Psychotherapy Practice, which specializes in matching clients with seasoned clinicians in the Greater Philadelphia Area.

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